Let's build something Great together

With nearly a decade of experience in healthcare marketing, I help businesses build strategic, conversion-focused websites that are rooted in clarity, credibility, and results.

My background spans 9+ years in SaaS and healthcare IT, where I’ve led brand, product, and demand generation strategies for companies ranging from early-stage startups to growth-stage organizations. I’ve worked closely with sales, product, and executive teams to bring brands to life—always with an eye toward ROI and real-world impact.

Clients trust me for more than design—they trust my ability to understand their industry, connect with their audience, and turn strategy into action. Whether you’re launching a new brand, refining your positioning, or simply tired of DIY solutions, I’ll help you build a digital presence that reflects the real value you offer.

Meet Erika Sapala

I know finding trustworthy marketing and web services can be hard to come by

About Us

Rooted in strategy. Inspired by simplicity. Built for businesses ready to grow.

I launched this studio to help small businesses ditch the DIY overwhelm and get websites that actually convert. With nearly 10 years in healthcare marketing and a love for clean, strategic design, I bring a thoughtful, no-fluff approach to every project.

This isn’t a big agency—it's personal, collaborative, and backed by deep marketing expertise.